AI Alone Is Not Enough: Designing Living Surfaces That Stay Alive

AI Alone Is Not Enough: Designing Living Surfaces That Stay Alive

You’ve specced the display, set up the server, and dropped in your first loop. Now what?

This session unpacks the creative and operational realities behind Dreamwall — a 30×8-ft Planar® DirectLight® Pro LED canvas at AllianceBernstein’s NYC HQ that uses motion-reactive AI-generated content to transform a workplace into a living visual system.

Created in collaboration with Gensler and Planar, the Dreamwall is more than a surface — it’s an evolving installation shaped by architectural intent, machine learning, and human curation.

We’ll unpack:

• Why AI alone doesn’t cut it; how generative AI was used and guided — from writing creative prompts to curating outcomes
• What it looks like to operationalize digital art — with artist licensing, reboot buttons, and refresh strategies
• Why a “living surface” requires operational planning, not just a content handoff
• How hardware, architecture, and experience strategy intersect — and where pitfalls emerge when LED is treated like wallpaper

This panel brings together voices from design, technology, and end-user advocacy to ask:

• How do we design for day two, not just day one?
• And how do we ensure digital installations don’t fade into background noise?

This one’s for the pixel makers: creative techs, integrators, LED specifiers, and content wranglers alike.

Speakers