Client Journey | Team Journey

Client Journey | Team Journey

A panel discussion on building AV for long-term success, by the people who put it together.

Every great AV project starts with a spec sheet, but that’s rarely where the story lies. Behind every cable, processor and server are the relationships that make technology serve human goals. The massive AV installation for MCAAD is a testament to how deeply those relationships shape success.

This panel brings together the AV professionals who built it, exploring how client vision, engineering discipline, and programming intuition converged to create a future-ready media system. Together they’ll unpack how discovery and design became a single conversation, where long-term success depended as much on listening and iteration as on hardware and code.

From defining intent to debugging the unknown, the MCAAD journey reveals that building enduring systems is part research, part divination, and part just trying something to see what sticks.

— presented with thanks to ioversal

Speakers