Windows of Opportunity: Why Pre-Production Makes or Breaks Live Pixel Projects

Windows of Opportunity: Why Pre-Production Makes or Breaks Live Pixel Projects

Every AV professional has seen projects that look stunning in renders but become budget nightmares during installation. The difference between success and expensive failure? Pre-production optioneering. This session highlights how guiding clients to thoroughly evaluate multiple technology approaches and solutions during pre-production can prevent costly mistakes while enabling genuine innovation. Using real case studies, we’ll explore the critical dimensions every live pixel project must navigate and how to identify “windows of opportunity” for emerging technologies. Whether you’re a creative technologist, AV sales professional, or client, you’ll leave with practical frameworks for making smarter technology decisions upfront—turning constraints into creative catalysts.

Speakers