Aron Altmark (he/him) is a lighting and media designer based in Santa Cruz, CA, and the founder of Visual Endeavors, a creative technology studio working across live events, installations, and interactive media. With a background in theatre and digital media from the California Institute of the Arts, Aron’s work explores the intersection of performance, technology, and audience engagement.
He founded Visual Endeavors in 2014 as a solo touring practice and has since grown it into a multidisciplinary studio supporting concert touring, broadcast, and experiential projects, with a focus on interactive content and custom media server systems for real-time applications. From the Santa Cruz studio, Aron and the VE team continue to explore new forms of interactive work that blend motion, light, and audience participation.
Outside of work, he can usually be found on two wheels exploring coastal trails with Pepper the studio dog and his two daughters.