Soren West is an executive in media and entertainment production; he currently serves as the Chief Executive of the Middle East / North Africa region for TAIT. His thirty year career began in production design for concert touring and special event live television and grew to include designing spaces and events for brand communications. Soren has served as an executive producer and a creative consultant working with the world’s most recognized performers, brands, and business leaders.
He collaborated with others to build several small companies serving live event production including Atomic Design, Beame Lighting & Rigging (which was sold to 4Wall), Rock Lititz, a production company, a local labor brokerage & payroll company, and an entertainment financing firm.